• Posted on 22 Jun 11:19
  • By David Sanders

Elk Valley Times

Announced on June 29, 2016

Personal Touch marks 30th year of servicing region

Since 1986, Personal Touch has provided north central Alabama and southern middle Tennessee with level of professionalism and excellence in service that has garnered the firm with, numerous awards and recognition.

Specializing in carpet care and restoration services, Personal Touch is certified in numerous specialties, including upholstery cleaning, ceramic tile and grout cleaning, air duct cleaning, water and fire damage restoration, odor control, construction cleanup, oriental and area rug cleaning, stain removal, spot dye repair, and mold remediation.

“We started as a janitorial type business,” said David Sanders president and chief executive officer of the family business. “I immediately began getting training and quickly realized how important education is to provide our clients with the most outstanding cleaning experience possible.”

Joined at the business by his wife, Alesia and their daughter, Jamiah, the commitment to quality work and a high standard of ethics is shared by each member of the team, including employees.  In addition Sanders is now certified in 10 areas of cleaning and holds three masters in his fields of expertise.

“To reach our goals, we’ve attended schools all over the United States,” he said, explaining that he educational process is continual as science uncovers new cause and effects as well as new methodologies in responding to customers’ needs. “So many aspects of what we do has a direct impact on health issues, and realizing that and gaining appropriate training is crucial to providing our clients with the greatest level of care and service possible.”

Those concerns led Sanders to continue his education in areas such as air duct cleaning, water and fire damage restoration, and mold remediation, areas that the firm has also invested in from the standpoint of equipment and technology.

The firm’s accomplishments and excellent record of service have won Personal Touch several Better Business Bureau awards, including Torch Awards in both Tennessee and in Alabama, as well as the Best in Business Award. In addition, Mrs. Sanders garnered the Heart Beat Award, given by the International Society of Cleaning and Technicians for the way in which she deals with customers.

“It’s all about the best way of doing business,” said Sanders. “Oftentimes you might see $99 specials offered by other companies, but we provide our clients with free estimates, and then once we’ve assigned a job, it’s about doing that job extremely well and customer satisfaction…Because of he reputation we’ve built, our customers know we’re honest, straight forward and will do the job right.”

“We also appreciate the customers we’ve had for 30 years” Mrs. Sanders added. “Over these three decades, we’ve built relationships with our customers, and they know we’re there to take care of them.”

Community is also important to the Sanders family and to Personal Touch. Sanders serve as a member of the Bank of Lincoln County Advisory Board and has assisted in community need projects in several areas, including one instance where water damage threated an historic downtown structure.

Continuing to build a strong foundation for the firm is important, too as family looks to the future, with daughter Jamiah, also learning the business.

“We’re both very proud of her,” said Sanders. “We’ve tried to set the example for her, to be a person of our word and to be educated and professional in all that you do…Jamiah is going to be the future of our business, and she’s been right there with us, learning the business from the ground up.”

A 2016 graduate of Lincoln County High School, Jamiah has already demonstrated a strong commitment to community, being involved in numerous school organizations including the FBLA, FCCLA and Fayetteville Main Street Student Advisory Board. She also served as vice president of the Interact Club her senior year.

“all of that has helped me realize we need to help our community locally.” Jamiah said. “I’m proud of my parents and the work that they do. My mom has this quality about her, a gentle spirit, that helps put people at ease, and of course, I want, too, to follow my dad’s example. They’ve both taught me so much.”